At India Inclusion Summit 2016, author Amish Tripathi talked about the importance of marketing and offered an interesting take on the concept of charity. The celebrated author of the Shiva Trilogy, who was rejected by 20 publishers before he self-published his first book, highlighted the importance of marketing. “One of the fallacies is that a good product sells itself. Sadly, that’s not the case. It needs to be marketed.” In a riveting conversation with VR Ferose, Senior Vice President and Head of Globalization Services at SAP SE, Amish also talked about the act of charity and how it was related to the redemption of one’s karmic debt. Hear him speak at the 5th anniversary celebration of India Inclusion Summit. About India Inclusion Summit India Inclusion Summit is a community driven initiative that brings together thought leaders from the field of inclusion to deliberate, discuss and take forward diverse talents available in our society. The Summit is an egalitarian platform attracting people from a range of fields. Along with you, we aspire to create the world’s largest platform that fosters diversity and inclusion in the society. And, we dream to inspire 10 million lives in our journey of inclusion by 2020. Follow IIS on Facebook: https://www.facebook.com/IndiaInclusi… Web: http://localhost/indiainclusionsummit Twitter: https://twitter.com/indiainclusion About Amish: Described as ‘India’s first literary popstar’ by world-renowned film director Shekhar Kapur, Amish’s unique combination of crackling story-telling, religious symbolism and profound philosophies has made him an overnight publishing phenomenon. Amish’s 4 books — The Immortals of Meluha (2010), The Secret of the Nagas (2011) and The Oath of the Vayuputras (2013), which collectively comprise the Shiva Trilogy and Scion of Ikshvaku (Part 1 of the Ram Chandra Series) (2015) — have over 3.5 million copies in print with gross retail sales of over INR 100 crores. Amish is a graduate of IIM-Calcutta and worked for 14 years in the financial services industry before turning to full-time writing. He lives in Mumbai with his wife Preeti and son Neel. Contact Amish: Twitter: https://twitter.com/authoramish Website: http://www.authoramish.com/